Create a unique look

 - Innovative geometric shapes: break through the traditional rectangular, square and other shapes, use circles, triangles, polygons, etc., or make irregular splicing, such as cosmetics using spherical or egg-shaped packaging, which can quickly catch the attention of consumers on the shelf.

 - Simulating natural shapes: Designed after the shapes of animals and plants in nature, such as fruit-shaped candy packaging or leaf-shaped tea bags, which can convey natural and environmentally friendly concepts and increase product affinity.

Use color matching

 - Fit product attributes: Select colors based on product characteristics. Warm colors are often used in food to stimulate appetite, while cool colors such as silver and gray are commonly used in electronic products to reflect a sense of technology.

 - Create visual impact: Use color contrast, such as red and green, yellow and purple and other complementary colors, or use gradient colors to make packaging more dynamic and attractive.

Choose the right material

 - Matching product positioning: high-end skin care products use glass and metal materials to highlight quality, and children's toys use plastic and paper materials to highlight safety and lightness.

 - Make use of material characteristics: For example, frosted materials are textured and non-slip, while transparent materials can display products, giving consumers an intuitive experience and enhancing their desire to buy.

Add creative elements

 - Integrate cultural elements: Integrate traditional culture and regional cultural elements, such as using Peking Opera masks in the packaging of cultural and creative products to add cultural connotation.